LEGO had gone astray from its corporate values and needed a clear goal. Jørgen Vig Knudstorp straightened up the company.
Here’s a wonderful video interview with the CEO of LEGO done by the Monocle, a montly, UK based journal.
LEGO’s CEO, Mr Knudstorp, explains how he entered the company in 2004 and enabled his team of leaders and workers to change the company’s course and where it was heading. Within a couple of years he managed to turn trouble into turnover.
The interview is truly inspiring for anyone pondering about how to survive the current economic downturn. Watch the interview at the Monocle web site.