Tim Brown on design thinking

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Turn problems into projects

I have grown increasingly fond of Tim Brown. He is truly a visionary thinker for business. He suggests all of us should think and act as designer, independently of what we do for a living.

In this video interview at Business Week, a US journal, he answers five questions from the readers on how to put design thinking into practice.

One of his key points is that what he labels ‘design thinkers’ are more eager to start a creative, involving process when facing a problem rather than dwelling too long in a slow, analytical process. Thus, he suggests:

turn problems into projects, go looking for ideas in the real world instead of inventing solutions without reality checks.  Never only stick to the grid of ready made solutions.

At least that is sort of what he is saying. Watch the interview and learn.

Tim Brown on design thinking

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