Tim Brown on design thinking

Vodpod videos no longer available.

more about “Five Answers From… Tim Brown, IDEO …“, posted with vodpod

Turn problems into projects

I have grown increasingly fond of Tim Brown. He is truly a visionary thinker for business. He suggests all of us should think and act as designer, independently of what we do for a living.

In this video interview at Business Week, a US journal, he answers five questions from the readers on how to put design thinking into practice.

One of his key points is that what he labels ‘design thinkers’ are more eager to start a creative, involving process when facing a problem rather than dwelling too long in a slow, analytical process. Thus, he suggests:

turn problems into projects, go looking for ideas in the real world instead of inventing solutions without reality checks.  Never only stick to the grid of ready made solutions.

At least that is sort of what he is saying. Watch the interview and learn.

Advertisements
Tim Brown on design thinking

One thought on “Tim Brown on design thinking

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s