Business and cross-cultural communication

Facilicate international teams successfully by addressing difference.

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During a leadership training for executives in Schibsted, I asked Richard Pooley, an expert on cross-cultural management, to share his reflections from consulting companies with activities abroad. I specifically asked him to reflect upon what he believes companies like ours need to be aware of when we move from operating mainly in a Scandinavian context, into embracing the European business scene. He came up with a few ideas, as he points out in the video.

Discuss how you expect cooperation to unfold

Pooley suggests to keep in mind some questions when establishing international teams. Ask yourself questions like these:

  • How are we going to cooperate?
  • How are we going to make decisions?
  • How are we going to communicate?
  • How are we going to run our meetings?

Pooley is the Managing Director of the consultancy Canning in the UK. He has worked with corporations in Europe, the Middle East, Japan, Africa, and North America.

In case you are keen on learning more about managing international teams successfully, check out my blog post Successful international teams handle role clarity and task ambiguity head-on.

Business and cross-cultural communication

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