Discover women talent, improve company performance

Avivah Wittenberg-Cox and Alison Maitland explains how corporations can improve their performance dramatically by discovering and making use of women talent.

The interview is somewhat tacky: the last word is that ‘It’s about high time that the CEO start to get serious about sex’. Their publishing house could have facilitated a better elevator pitch than that. Too bad, because the book truly presents an insightful analysis into the maze of problems women are facing when they want a career.

Think. Act. Keep going.

The best part of the book, however, is their input on how companies can transform insight into practice in order to change corporate laziness on taking women managers on board. This is described in seven steps in chapter 5, ‘Seven steps to successful implemenation’:

  1. Awaken your leadership team
  2. Define the business case
  3. Let people express resistance
  4. Make it a business issue, not a women’s issue
  5. Make changes before making noise
  6. Don’t mix up the messages
  7. Give it a budget, not just volunteers

Well, that’s no revelation, I guess. However, the authors explain well the nitty gritty part of these advices. I’ll get back to that in a forthcoming post.

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Discover women talent, improve company performance

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