Volkswagen demonstrates how to think outside the box
An acquaintance of mine was asked to challenge the management of a classical orchestra on how they could attract new audience. That challenge made me think of Volkswagen’s initiaive ‘The Fun Theory’. The company has produced a fresh and eye opening experiment on how to make people change behaviour.
My experience is that people stuck in a corner normally will not appreciate a quick solution to their problem. They want help to think out of the box. Since they are often better equiped to tackle their issues than their helpers are, providing a hand in order to change focus can free up lots of great perspectives.
The woman gave her speech, showed the Volkswagen video and asked the listeners to reflect upon how they could apply the wisdom to their own problem. It worked.
Posted on 11/01/2011
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